Honoring the Classics: Harlowe's New Retro Stand Shines at IBC 2024!

From September 13 to 16, the International Broadcasting Convention (IBC 2024) took place at the RAI International Exhibition and Congress Centre in Amsterdam, Netherlands. Harlowe, an international high-end brand specializing in imaging and artistic lighting, made a dazzling appearance, showcasing its leading product solutions. With its visually stunning designs, top-tier performance, and seamless integration of cutting-edge technology, Harlowe stole the spotlight at this international event.

As one of Europe's largest and most influential gatherings in the broadcasting industry, this year's IBC brought together global leaders in broadcasting, television, telecommunications, and media. The event featured the latest ideas, technologies, and products in audiovisual fields, drawing over 1,700 exhibitors from more than 160 countries. Harlowe traveled across continents to the “Land of Windmills,” engaging in deep exchanges and technical discussions with industry partners from around the world, proudly showcasing China's high-end manufacturing, craftsmanship, and experiential products to a global audience.

High Traffic, Exciting Conversations at Harlowe’s Booth

The bustling atmosphere, filled with continuous interactions and consultations, made Harlowe’s booth a popular stop for industry professionals. The team responded with enthusiasm and expertise to every customer's specific needs. Engaging deeply with visitors, they provided detailed explanations of the AVANT MAX, Mini Max, and the umbrella softbox, allowing global customers to experience firsthand the innovative design and exceptional charm of high-end Chinese industrial manufacturing.

Among the standout attractions was Harlowe’s new multifunctional magnetic retro stand, which became a focal point of the show, garnering widespread praise from European clients. This stand perfectly merges retro aesthetics with modern technology. When compact, it’s as small as an iPhone, yet it can support various 3C products such as phones, fill lights, and microphones. Its portable and stylish design makes it an ideal space-saving companion. When extended, it seamlessly adapts to different office settings, serving as an essential tool for remote meetings and business live streaming. Compared to similar products on the market, Harlowe’s new multifunctional magnetic retro stand stands out with its sturdiness, visual appeal, compact size, and superior weight capacity.

Demonstrating Innovation and Craftsmanship

To further showcase the meticulous design, the Harlowe team performed live demonstrations of the stand's storage capabilities and practical applications. These presentations not only highlighted the product’s visual appeal, convenience, and functionality but also deepened clients’ understanding of Harlowe’s expertise in artistic lighting and support equipment. Many international clients expressed continued interest in Harlowe’s innovative product solutions and are keen to explore collaboration opportunities.

Thanks to its compact, vintage aesthetic and high portability, the stand garnered significant attention at the IBC. According to Harlowe, the product is set for release in both China and the U.S. by the end of September, at an affordable price. Matching fill lights and storage bags will also be available, offering users an outstanding visual creation experience. Stay tuned for more!

Harlowe: A Brand Shaped by Artistic Craftsmanship

As a brand with deep roots in the niche of artistic lighting for imaging, Harlowe has consistently approached its brand and product development with the precision of crafting art pieces. The company is dedicated to the research and manufacturing of lighting equipment and auxiliary tools for visual art creation. Many of its products have earned prestigious international awards, including the Red Dot Design Award and the iF Design Award in Germany, and have even graced the cover of PRO Moviemaker magazine. These accolades underscore Harlowe’s unique position within the industry.

Illuminating New Horizons with Technology

With IBC 2024 now concluded, Harlowe has once again showcased the power and elegance of Chinese high-end manufacturing to a global audience, earning widespread recognition and praise for its excellent products and services. Looking ahead, Harlowe remains committed to delivering more premium artistic lighting solutions through continuous innovation and craftsmanship. The company aims to inspire artists and creators worldwide, offering them new tools and ideas to elevate their visual creations to new heights.